11 Golden Years of the regular Publication Call for Paper : IJSP invites Research articles, View Papers, Short Communications, Book Reviews etc for Vol 12(01):2025 Timeline for Vol 12(01):2025 Proposed Publication Date (Online): 31 January 2025, (Print): 15 February 2025 Last Date of Submission: 31 December 2024

A Political Instrument: Dravidian Parties Communication Strategies in Tamil Nadu Election

Thiruppathi P

Affiliations:

Research Scholar, Centre for Political Institutions, Governance and Development (CPIGD), ISEC- Bengaluru, Karnataka, INDIA

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The study delves into the complicated interplay between caste identities, political representation, and electoral processes within Dravidian political organizations. All India Anna Dravida Munnetra Kazhagam (AIADMK) and Dravida Munnetra Kazhagam (DMK) employ caste as a potent political instrument to address disadvantaged communities' challenges. The study uses empirical data and field surveys to investigate voting trends, candidate choices, and electoral violence in the Chidambaram Parliamentary Constituency during the 2019 election. It clarifies how caste influences voting habits and political outcomes. The study advances our understanding of how socially excluded people perceive and vote, as well as the ways in which Dravidian parties employ caste relations to their benefit in political discourse.

Keywords:
Caste, DMK, AIADMK, Voting behaviour, Representation

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